# Why Rumi

One of the biggest innovations from DEFI is the ability to earn yield without the need to do trading.     Now you can earn yield by providing liquidity, effectively acting as Market Makers.  

This is great, but it is not as easy as it sounds: 

* Where to invest: 
*  Impermanent loss: your APR is high but your investment goes down? 
* Have you tried providing liquidity to Uniswap V3? Selecting and adjusting the concentrated liquidity ranges is complex and time consuming
* Actively manage your positions: you need to be on top of your positions, adjusting them if necessary. Time consuming, burdensome task 

Market Makers make money because they actively manage and hedge their positions. They have access to deep expertise and tech that allows them to be profitable. 

Rumi was created to help everyone become a smart market maker. Rumi's tech allows anyone to deposit liquidity into DEFI's biggest protocols such as Uniswap V3 and GMX, and have their positions completely automated and hedge against impermanent loss. Moreover, because of how Rumi protocol works, the yields that Rumi can produce are higher than if you would provide liquidity directly on those protocols

The Rumi team is also passionate about creating a great developer and user experience, providing front-ends and SDKs that abstract all the complexity away. We also focus on transparency, with analytical tools that allow you to check the historical profitability of strategies and their back-tested performance.

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